Cannabis Marketing
We are a team of cannabis marketing and advertising experts who have lived the cannabis industry for over 11 years.
In a congested industry where it is increasingly harder to market and differentiate as a brand, we have proven time and time again that we are not only capable, but we meet the challenge despite the marketing and advertising restrictions placed on our industry.
Cannabis marketing Services
Social Media Influencers
Having a presence on social media is important for any cannabis brand.
On most social media channels, there are restrictions placed on cannabis companies when it comes to advertising and the type of content you are able to post on social media. We know and understand all of these restrictions. With our campaigns, we always post content and write copy that is allowed by those social media channels in order to avoid our accounts being banned.
Paid advertising is restricted on social media, but there are some exceptions to this rule. We have discovered ways to advertise depending on the product and brand.
In our 10 years of business as a cannabis marketing agency, we have established personal relationships with thousands of influencers across North America and in various sectors: cannabis, sports, health and wellness, fitness, cooking, etc.
Check out our influencer marketing case study to learn how we helped a client generate over one million views.
Cannabis SEO
SEO is a complex process that requires meticulous adherence to the details. It is a process that we have mastered through years of strategizing and testing.
We take the time to research your competitors, analyze the market, and prepare a strategy unique to your company. We have developed and executed on hundreds of SEO campaigns.
Being in a competitive industry, we take an approach to SEO that not only increases your rankings in Google but engages customers.
Public Relations
During our 11 years in business, we have established relationships with all major publications and journalists who cover the cannabis industry.
Our personal relationships allow us to pitch stories, interviews, and ideas to the journalists and outlets who cover them. Cannabis PR is all about relationships, and we have them.
Photography & Videography
Events & Sponsorships
Plan your next event with our cannabis event marketing. We have done everything from grand opening events for stores, to music events with major artists and brands, to pop-up events for new product launches.
Beyond hosting and planning events, we are heavily involved with all of the major trade shows and have facilitated speaking engagements and unique sponsorship packages for our clients.
Market Research
Utilize our market research services to facilitate strategic focus groups and surveys that will provide your business with invaluable insights and data.
Our Approach to Cannabis Marketing
Our marketing campaigns vary greatly by company and brand, with no two strategies being the same. An approach that works for dispensary marketing may not work for CBD marketing. When approaching any new project we establish an overall marketing strategy and then define the marketing channels and marketing initiatives for that specific project. The approach of each campaign will vary depending on the goals and objectives of the campaign. We work with our clients to define this through a series of on-boarding calls, and strategy sessions before beginning marketing a company, brand, product, or service.
