Cannabis Paid Media
Over the past 12 years, we have developed paid media campaigns ranging from thousands to millions of dollars per year. Every paid media and advertising campaign we have done during that time has been different. Certain mediums i.e., billboards or banner ads are better suited for different brands and different objectives.
We have the capability to discern and recommend which advertising mediums and budget is best for your company.
Our design team devlops all of the ad imagery and copy in house.
Cannabis Paid Media Services
In an age where consumers are bombarded with email blasts and other digital advertising, physically holding something in your hand can help you stand out. Newspaper and magazine ads, among other forms, convey trust and can be more memorable to customers, particularly those of an older demographic.
Out of Home Advertising
Billboards, bus stations, taxis, etc. are great avenues for cannabis businesses to reach local customers. These avenues are often overlooked for digital forms of advertising. We work with you to develop a traditional advertising strategy that will put your brand in prime spots for people to see.
During our years in the cannabis industry, we have established relationships with all major digital publications and journalists who cover the cannabis industry. Our personal relationships allow us to pitch stories, interviews, and ideas to the journalists, outlets, and podcasts who cover them. Successful cannabis advertising is all about relationships, and we have them.
Pay Per Click Advertising
Cannabis companies can generate awareness and strategically target potential customers by using pay per click (PPC) advertising. This form of search engine marketing (SEM) can often be cost-effective, with measurable results. While Google and other traditional PPC networks place heavy restrictions on our industry, there are networks available that allow and work great for cannabis brands.
Events & Sponsorships
Event-related advertising opportunities and sponsorships are a great avenue for B2B and B2C campaigns. We have the knowledge, experience, and connections to point you toward the right events and opportunities for your company.
Our Approach to Cannabis Advertising
Our advertising campaigns vary greatly by company and brand, with no two strategies being the same. When planning an advertising campaign, we establish an overall strategy with objectives, and then define the advertising methods that will get us there. The approach of each campaign will vary depending on the goals and objectives of the campaign. We work with our clients to define this through a series of on-boarding calls, and strategy sessions before beginning advertising for a company, brand, product, or service.