cannabis
paid media

Over the past 12 years, we have developed paid media campaigns ranging from thousands to millions of dollars per year. Every paid media and advertising campaign we have done during that time has been different. Certain mediums i.e., billboards or banner ads are better suited for different brands and different objectives.

We have the capability to discern and recommend which advertising mediums and budget is best for your company.
Our design team devlops all of the ad imagery and copy in house.

cannabis paid media services

Traditional Advertising

In an age where consumers are bombarded with email blasts and other digital advertising, physically holding something in your hand can help you stand out. Newspaper and magazine ads, among other forms, convey trust and can be more memorable to customers, particularly those of an older demographic.

Out of Home Advertising

Billboards, bus stations, taxis, etc. are great avenues for cannabis businesses to reach local customers. These avenues are often overlooked for digital forms of advertising. We work with you to develop a traditional advertising strategy that will put your brand in prime spots for people to see.

Digital Advertising

During our years in the cannabis industry, we have established relationships with all major digital publications and journalists who cover the cannabis industry. Our personal relationships allow us to pitch stories, interviews, and ideas to the journalists, outlets, and podcasts who cover them. Successful cannabis advertising is all about relationships, and we have them.

Pay Per Click Advertising

Cannabis companies can generate awareness and strategically target potential customers using pay-per-click (PPC) advertising. This form of search engine marketing (SEM) can often be cost-effective, with measurable results. While Google and other traditional PPC networks place heavy restrictions on our industry, there are networks available that allow and work great for cannabis brands.

Geotargeting & Geofencing

We now offer geotargeting and geofencing for cannabis businesses. Geotargeting is a method of digital paid media in which a company can reach customers by serving ads in a specific geographic area, such as a neighborhood, county, city, or even the confines of a retail store. Geotargeting is particularly effective for businesses with brick-and-mortar stores like dispensaries that are looking to drive awareness and foot traffic to a specific location.

Events & Sponsorships

Event-related advertising opportunities and sponsorships are a great avenue for B2B and B2C campaigns. We have the knowledge, experience, and connections to point you toward the right events and opportunities for your company.

our approach to
cannabis paid media

Our paid media campaigns vary greatly by company and brand, with no two strategies being the same.

When planning an advertising campaign, we establish an overall strategy with objectives, and then define the advertising methods that will get us there. The approach of each campaign will vary depending on the goals and objectives of the campaign. We work with our clients to define this through a series of on-boarding calls, and strategy sessions before beginning advertising for a company, brand, product, or service.

cannabispaid media