We are a team of marketing and advertising experts who have lived the cannabis industry for over 11 years.
In a congested industry where it is increasingly harder to market and differentiate as a brand, we have proven time and time again that we are not only capable, but we meet the challenge despite the marketing and advertising restrictions placed on our industry.
Having a presence on social media is important for any cannabis brand.
On most social media channels, there are restrictions placed on cannabis companies when it comes to advertising and the type of content you are able to post on social media. We know and understand all of these restrictions. With our campaigns, we always post content and write copy that is allowed by those social media channels in order to avoid our accounts being banned.
Paid advertising is restricted on social media, but there are some exceptions to this rule. We have discovered ways to advertise depending on the product and brand.
In our 10 years of business, we have established personal relationships with thousands of influencers across North America and in various sectors: cannabis, sports, health and wellness, fitness, cooking, etc.
Our marketing campaigns vary greatly by company and brand, with no two strategies being the same. When approaching any new project we establish an overall marketing strategy and then define the marketing channels and marketing initiatives for that specific project. The approach of each campaign will vary depending on the goals and objectives of the campaign. We work with our clients to define this through a series of on-boarding calls, and strategy sessions before beginning marketing a company, brand, product, or service.