Market research
Most Consulting Group offers full-service market research for the cannabis industry in partnership with Fordis Consulting. Many researchers provide qualitative or quantitative research, but clients choose Fordis and Most and keep coming back. We are methodologically agnostic, outside-of-the-box, results-driven strategists committed to making Fortune 500 quality research accessible to businesses of all sizes, with a special passion for those in the cannabis industry.
We enlist budtenders and cannabis consumers to give their opinions about your concept, product, packaging, or messaging. You come away with directional guidance to address your business objectives.
Cannabis Research Services
Budtender Focus Groups
Since budtenders function as gatekeepers of knowledge in dispensaries, understanding them is key to a cannabis brand’s success. Focus groups deliver first-hand insights into why budtenders recommend a product – either yours or a competitors' — and the roles of sampling, education, and merchandise.
Consumer Focus Groups
Consumer focus groups deliver insights about products, messaging, branding, how you fall on the competitive landscape, etc. To make meaningful change, you need to know who you are talking to and what is compelling them. Sometimes the optimal target audience is quite different than what is currently assumed, so getting the voice of the consumer can yield invaluable insights to guide audience targeting, messaging, and branding. In-home use tests enable consumers to pick up cannabis products from their local dispensaries to evaluate the products themselves before the discussion group.
Consumer Surveys
Consumer surveys are completed online by being distributed to a minimum of 100 target prospects and/or existing customers. The client receives graphs, charts, and tables illustrating the responses, including cross-tabulations by specific groups, such as gender, usage volume, and average spend. The data gives clients the confidence to make informed decisions to guide marketing optimization. Surveys may be used to evaluate products, packaging, concepts, and other areas of the cannabis business.
