Most Consulting Group offers full-service market research for the cannabis industry in partnership with Fordis Consulting. Many researchers provide either qualitative research or quantitative research, but clients choose Fordis and Most and keep coming back because we are methodologically agnostic, outside-of-the-box, ROI-driven strategists committed to making Fortune 500 quality research accessible to businesses of all sizes.
B2B focus groups since budtenders serve as gatekeepers of knowledge in dispensaries. In doing so, they can serve as ambassadors or detractors. Getting them to want to recommend your brand and its products is key. Focus groups deliver first-hand insights into why budtenders recommend a product – either yours or a competitors’ -- and the roles of sampling, education, and swag.