Most Consulting Group offers full-service market research for the cannabis industry in partnership with Fordis Consulting. Many researchers provide qualitative or quantitative research, but clients choose Fordis and Most and keep coming back. We are methodologically agnostic, outside-of-the-box, results-driven strategists committed to making Fortune 500 quality research accessible to businesses of all sizes, with a special passion for those in the cannabis industry.
We enlist budtenders and cannabis consumers to give their opinions about your concept, product, packaging, or messaging. You come away with directional guidance to address your business objectives.
Since budtenders function as gatekeepers of knowledge in dispensaries, understanding them is key to a cannabis brand’s success. Focus groups deliver first-hand insights into why budtenders recommend a product – either yours or a competitors' — and the roles of sampling, education, and merchandise.