The cannabis industry is a very unique place to do business. With a vast majority of adult-use markets just launching in the last 2-4 years, the industry is comprised mostly of startups. As cannabis remains federally illegal, both plant-touching and ancillary businesses must navigate a complex patchwork of state markets that is always in flux. Working with the right cannabis marketing agency can help you to navigate these complexities.
Why Choose a Cannabis Marketing Agency?
Due to the novelty and volatility of the cannabis space, businesses are well-advised to partner with experienced marketing agencies that know the ups and downs of the industry. Not only can these agencies help guide you through the many phases of launching a cannabis startup, but they can also help spot opportunities where others cannot.
Proven Success with Cannabis Marketing Agencies
A proven track record of success is a strong differentiator when choosing a cannabis marketing partner. Especially for new startups, it’s easy to get pulled into poor decision-making under the guidance of supposed “experts” and “consultants.” Before choosing to partner with a cannabis marketing agency, be sure to ask some key questions:
– How long has the agency been in business for?
– Can you find testimonials and reviews to validate the agency’s performance?
– Has it received any bad press over the years?
– Can the agency provide case studies on clients with similar marketing needs to your own?
While inexperienced marketing teams might cut corners on important elements like compliance, experienced teams will do everything possible to help you build a strong brand and make smart choices.
Comprehensive Services Offered by Cannabis Marketing Agencies
One of the biggest perks of partnering with an established cannabis marketing agency is the comprehensive offerings they bring to the table. Instead of working with multiple companies for licensing, brand strategy, and account management, an experienced agency can manage everything under one roof. Partnering with a single agency not only makes your marketing efforts more coherent but also lowers costs by bundling services.
Licensing Applications Made Easy
The opportunities for growth in the cannabis industry are abundant, but there are rigorous application processes to become a licensed operator. Composing these applications without an experienced team of consultants and technical writers can be a daunting task. Since applying for a cannabis business license is an expensive process, you are well-advised to work with agencies that can put your company in the best position to win.
Brand Strategy Development
During brand strategy, you’ll work with your internal team and marketing partners to put your creative vision and strategic goals to paper. Since effective branding requires the combined efforts of copywriters, graphic designers, business analysts, and more, only the most experienced agencies can handle the rigors of brand strategy.
Ongoing Account Management Services
Experienced marketers know how to take your brand strategy and bake it into all subsequent marketing materials – ensuring consistent messaging and alignment with your foundational ideals. Generally, this means building a highly functional website and then rolling out ongoing account management for assets like blogs, social media, and paid advertising.
Leveraging a Partner Network in Cannabis Marketing
When you partner with an experienced cannabis marketing agency, you not only gain access to their industry knowledge – but that of their extensive network as well.
Understanding the Compliance Landscape
Experienced cannabis marketing agencies specialize in navigating the complexities of compliance. Even minor compliance oversights with marketing can have significant financial consequences, as seen when Oregon-based Luminous Botanicals faced a $100,000 fine for a labeling error.
Startup Savvy Professionals
Anyone who’s worked in cannabis for an extended amount of time knows that change is the only constant in the industry. A common tale involves high-level executives transitioning from structured corporate environments, only to struggle in the fast-paced, chaotic world of cannabis startups.
Crisis Management Expertise
Since they’ve been riding the ups and downs of the cannabis industry for years, experienced marketing agencies are critical for crisis management. Whether you have issues with poor customer reviews, compliance infractions, or bad press, experienced PR people will protect your brand’s reputation even in the most challenging times.
Conclusion
Due to the startup nature of the cannabis industry, businesses are strongly encouraged to partner with experienced marketing agencies that understand its complexities and fluctuations. With so many self-proclaimed “consultants” and “experts” in the field today, a proven track record is essential for selecting the right marketing partner. Moreover, consolidating services like licensing, brand strategy, and account management with a single agency ensures cohesive messaging and cost savings.
Ready to Take Your Cannabis Business to the Next Level?
Partnering with the right cannabis marketing agency can make all the difference in navigating this dynamic and competitive industry. Whether you need help with licensing, branding, compliance, or scaling your business, our team of experts is here to guide you every step of the way. Don’t leave your success to chance—contact us today to schedule a consultation and discover how we can help your brand thrive. Let’s grow together!
