Fully Baked
CASE STUDY: FULLY BAKED
INFO: EDIBLE BRAND
SCOPE: 18+ SKU OF EDIBLES, 3 FLAVOR CATEGORIES
THE SYSTEM:
Featuring THREE different edible categories across 18 different SKUs — this project was a feat of careful consideration of elements and coordination with the client. The pacKAges feature a drip line that is continuous, no matter the order the packages are placed. This was integral as they would be placed on shelves in any random order according to the various retailers.
IMAGERY:
A combination of photography and 3D models allow for a successful look across different SKU categories.
CONTINUITY:
This zoomed-in look displays the package system’s ability to keep continuous fluid movement despite both shape and color change across packages. Follow the drip line across packages at different distances from the viewer.
COORDINATION:
Categories of products have the same drip style and usually follow the same imagery setup.
COLOR MANAGEMENT:
The wide variety of products means a diversity of colors, and variations therein, were needed. In a system this complex value, hue, and saturation all play important parts.
