Dispensary Marketing Services
We help formulate and execute your dispensary marketing strategies with creativity and a sense of urgency.
Marketing & Advertising
The importance of creative marketing and advertising for dispensaries will never be greater than it is today, as markets become more competitive and saturated.
The good news is that there is ample opportunity to solidify your position through strategic planning.
We bring together strategy, marketing, advertising, and branding to develop a unique pathway for your dispensary to succeed. With experience in a variety of medical and adult-use markets, we will work with you to develop a marketing and advertising strategy that is tailored to your dispensary.
Social media, SEO, PR, and native advertising are a few of the digital marketing campaigns we utilize when working with dispensaries. Our capabilities extend into more traditional advertising mediums like print advertising, magazine ads, and billboards.
Our approach to working with dispensaries is a bit different from other cannabis marketing and consulting companies. We have the ability to consult you in all aspects of your business, and we become a part of your team.
How Do You Market A Dispensary?
Marketing a dispensary isn't too different than marketing other types of businesses, but with stricter regulations and, in some cases, more competition.
There are a variety of ways to market a dispensary, both digitally and using traditional methods. We find that a combination of both is most effective for reaching various target audiences and patient demographics.
When marketing a dispensary, you must keep both federal and state regulations in mind. Failure to comply with advertising restrictions can result in a hefty fine, and potentially the loss of your license.
Below, we've outlined a few marketing and advertising channels for dispensaries that we've seen success with. While not suitable for all dispensaries and markets, these strategies can drive foot traffic and expand your customer base, when planned and implemented correctly.
If you're unsure of the regulations in your state or the best way to navigate them, contact us, and we'd be happy to provide our insight on ways you can promote your business while staying compliant.
Dispensary Marketing Strategies
Search Engine Optimization (SEO) is one of the highest ROI marketing strategies. Dispensary SEO is a great way to drive patients to your store that are searching for dispensaries or marijuana products from their phones. To run a successful dispensary SEO campaign in 2020, finding the right keywords, creating unique content, and deploying a mobile-friendly website are essential.
Social Media Marketing
Connecting with customers where they spend their time is a great way to engage them with your brand. When run properly and creatively, social media channels are a great asset for your business that allows your patients to interact with your content. Focus your social media strategy on your team, products, brand, mission, and anything that makes your dispensary different than the next.
While certain types of advertising are restricted for cannabis businesses, there are ways for dispensaries to advertise. Sponsored and native content are just a few of the ways that dispensaries can leverage digital advertising to increase their brand awareness and reach new customers locally. Before starting a digital advertising campaign, familiarize yourself with the laws in your state.
Dispensary Email Marketing
Whether you're just starting out or have built a substantial email list, staying in touch with your customers through email marketing is a great way to keep them engaged with your business. Announcements, inventory updates, new products, and other emails are great for communicating with patients regularly and getting them back into the dispensary.
Traditional Marketing Strategies
In an age where consumers are constantly bombarded with email blasts and other digital advertising, physically holding something in your hand makes you feel something. Newspaper and magazine ads, among other forms, convey trust and can be more memorable to customers who engage with them.
Billboards and other forms of out of home advertising are great avenues for dispensaries to reach local customers that are often overlooked for digital forms of advertising. We work with you to develop a traditional advertising strategy that will put your brand in prime spots for people to engage with.
Is radio still an effective form of advertising in 2020? Yes, if planned and leveraged thoughtfully. While not effective for most ecommerce companies, Radio provides dispensaries the opportunity reach patients of an older age demographic.
PR is an effective tool to highlight unique points about your dispensary. Whether the pitch features ways you're giving back to the local community, a new discount program you're running, or another noteworthy feat, PR can grow awareness of your business nationally or locally.